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Reuters / Ipsos Trump Inauguration Survey
Just under half of Americans approve of Trump's performance as president.
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[WEBINAR] What the Future: Influence
Whether you work in marketing, media, politics, tech or you want to understand how influence is changing, you'll find valuable insights here.
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Majority of Americans support deporting immigrants who are in the U.S. illegally
However, new Axios/Ipsos poll also finds that support declines when specific policies to carry out mass deportations are outlined
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Heading into Trump’s second term, Americans are deeply divided
New York Times/Ipsos polling shows significant cleavages around the upcoming administration, the economy, and immigration
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More people want brands to stay out of political and social issues
A majority of Americans (57%) now say that companies should remain neutral on social and political issues, a rise of 5 points since 2023, according to the Ipsos Consumer Tracker
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Many Americans are unsure if fluoride is being added to their water supply
New Ipsos polling explores public opinion around fluoride use in the public water supply
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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The Super Bowl’s Best Ads: Insights to Activate
Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.
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[WEBINAR] The Super Bowl’s Best Ads of 2025
Join us for a live panel discussion the day after the game on Monday, February 10, where we'll unveil the winners of the Ipsos Creative Excellence Super Bowl Awards and our experts will delve into the strategies that made these ads truly effective.
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Beyond the Buzz: How Americans are planning for a sober future
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.