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Most gun owners support certain gun control reforms
New NPR/Ipsos poll also shows deep distrust of government institutions, suggesting barriers to enacting gun control could exist
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Why sponsors are nurturing emerging talent — and big names
Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.
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Why humans still have a place in music discovery
In the age of algorithms, humans are still relevant as a source of music discovery. KEXP DJ John Richards explains why human-spun programming is key to his station’s ongoing success.
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What happens when artists give fans creative license
Glass Animals lead singer Dave Bayley realized that creativity and creating were keeping him sane during the pandemic. He explains why that led him to open-source sound clips, album artwork and more, and let fans freely create and share their work.
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Music
Technology will influence music's future, but the old and new will mix. In What the Future: Music, we explore how brands and fans connect through music as AI, streaming, virtual avatars and the metaverse take hold in a new music culture.
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Virtual music is testing the limits of human connection
Metaverse artist Sami Tauber, aka VNCCII, says it will be some time before artificial intelligence breaks its own repetitive patterns and behaviors and creates music we’ll want to listen to. Here’s why she says we should accept it when it does.
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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Digital + Physical: Omnichannel Customer Expectations
Revisit our on demand webinar exploring CX measurement strategies designed to optimize a true omnichannel customer understanding.
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Food Forecast: Trends, Tensions and Macro Forces
To help our clients stay ahead of the curve, we share three forward-looking trends in the food and beverage sector.
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Activating Success: Unified Marketing Measurement Best Practices
Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.