What the Future: Music

Watch our on demand webinar to hear new data and interviews with industry experts about the vital role music plays in our lives from entertainment to mental health – and opportunities for brands.

Tech is influencing music in myriad ways, from how artists create it, to how fans discover it, to how we view performances live – or virtually. And yet what’s not changing is the vital role it plays in our lives, from entertainment to mental health.

Listen in as What the Future chief Editor, Matt Carmichael, takes you through original data, research and thinking behind our What the Future Music issue. You’ll hear from a phenomenal slate of players:

  • Billboard chart toppers, Glass Animals from the band perspective
  • Pepsi’s Catherine Carter on the sponsor side of things
  • AEG’s Marisol Segal on the future of live events.
  • KEXP Seattle DJ John Richards on the human connection with music
  • Industrial Light and Magic’s Ben Morris on virtual ABBA!
  • And VNCII, aka Sami Tauber, your new favorite metaverse artist

Don't forget to also sign-up to receive our What the Future newsletter - a monthly dispatch from the future with exclusive data, and expert insights from Ipsos and other leading-edge companies, digging into the trends that will shape the world in the months, years and decades to come. 

The author(s)

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