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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Sustainability Now: How Americans Expect Brands to Step Up
Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Work
Companies have two big questions about the future of work: What will the implications be for their workforce and what will those effects mean for their customers? For the workforce, will new models — accelerated by the pandemic — emerge? Or will they revert to the old ways? Either way, the changes to how we live, shop, dine, and play could be profound.
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How changes to the way we work will impact how we live
Matt Carmichael, editor of What the Future, sees a key tension between the desire to transform the workplace and the urge to “return to normal.” The future of work, he thinks, could look much like the present.
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Germany finishes first again with Japan and Canada rounding out the top three nations
Germany finishes in first place again, while Japan overtakes Canada for second place. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.
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Why empathy is the answer to shifting customer expectations
Restaurants are competing with apps and websites for attention — but humanity and hospitality can give them an edge, says Darden Restaurants’ Ali Charri.
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How the future of work could look like the present
The pandemic forced workers online, but it didn’t transform the way we work, says AWS’s Jon Izenstark. The real change will be what comes next.
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Americans continue to feel economic pressure with inflation remaining top issue
New Reuters/Ipsos poll also shows that Americans are less likely to support candidates who propose abortion restrictions, less police funding.
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Synthesio and Twitter explore wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
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Brazil round two
This Sunday, October 30th, Brazilians will head to the ballot box for the second time. Given the complicated scope of the race thus far and polling’s place in it, this week we explore the longstanding political and economic factors playing into the race, and where each candidate is in the polls.