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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.
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Ipsos launches cutting-edge UX lab in downtown Chicago
The Ipsos Experience Lab has been built to deliver consistent, quality data on these experiences
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[WEBINAR] Understanding the Landscape: A 360° View of the Metaverse & Web3
Are you ready to leverage their potential? Don't miss your opportunity to hear in-depth insights into the metaverse and Web3.
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[WEBINAR] What the Future: Music
Tech is influencing music in myriad ways, from how artists create it, to how fans discover it, to how we view performances live – or virtually. And yet what’s not changing is the vital role it plays in our lives, from entertainment to mental health.
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Does the auto industry have an electric vehicle generation gap?
Insights from the 2022 Mobility Navigator suggest a dramatic difference in how older buyers view EVs vs. their younger counterparts.
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[WEBINAR] Becoming More Accessible: Innovation, Inclusion and Insights
As DEI efforts become more mainstream and organizations work to make their marketplace and workplace initiatives more inclusive, it’s imperative to think about illuminating the experiences of those on the margin, amplifying intersectional stories that touch ability, and including the most diverse, and often most forgotten, minority group: people with disabilities.
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[WEBINAR] Los Influyentes: The Rise of Hispanic Affluents in the U.S.
Join us for our next webinar featuring Kip Davis, Director of Insights for Ipsos Affluent Intelligence and Ingrid Carrete, Director, Media Entertainment and Platforms as they share findings from our recent Ipsos Affluent Barometer and Affluent Survey on the importance of multicultural marketing to Affluent Americans.
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On the Road Again: Affluents and Their Joy of Travel
With COVID now less of a concern, listen in we explore what the “new normal” looks like for Affluent travel, and the lasting impacts of the pandemic on travel planning considerations.
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Effie U.S. Awards Gala
Ipsos is proud to partner with Effie. We are passionate about the interplay of Creativity and Effectiveness, and will be attending the 2022 Effie Awards which are recognized throughout the advertising industry as being the most focused on effectiveness.