Search
-
Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone
Ipsos Study Finds Higher Viewership and Advertising Recall Among Viewers of TV and Music Choice VOD Service Compared to TV Only
-
Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
-
Most (85%) Say Governments Should Work Closer Together to Address Online Threats, with Majority (83%) Agreeing that We Need New Rules about How Companies, Governments and other Internet Users Use Personal Data
Majority (57%) of Global Citizens are More Concerned
about Their Online Privacy, than One Year Ago -
Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): April 2016 ASIAME
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.
-
Ipsos Loyalty: Customer Experience and Critical Incidents
Ipsos Loyalty carried out an extensive survey across seven sectors in the U.S. to understand the dynamics of Critical Incidents, which are defined as “Moment of Truth” experiences with customers — both good and bad.
-
Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): April 2016 EUROPEAST
New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.
-
Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): April 2016 AMERICAS
New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
-
Greater Number of Americans Have Access to Air Travel than Ever Before
Washington, DC – According to a recent online survey conducted by Ipsos Public Affairs for Airlines for America, more Americans are traveling by air than ever before, more Americans plan to travel more in the future, and they are overall happy with their air travel experience.
-
Using Visual Semiotics to Think Beyond Segmentation
Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio
-
Ipsos Global @dvisory: The Economic Pulse of the World (March 2016)
Washington, D.C. — A major analysis of world public opinion was released today by Ipsos — one of the world’s largest market and opinion research companies.The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,108 recent interviews in 27 countries around the world.