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Sports in America: What we play, what we watch, what we agree on—and what we don’t
New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.
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Cornhole and bowling are the sports most Americans played last year
New Ipsos sports poll also finds that Americans view player safety and injuries as the main issue facing the sports world today, but they also want games to continue, within reason, after a player’s injury
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Sports betting is everywhere. How do Americans feel about it?
Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds.
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How we’ll compete (and watch) in digital play
From Twitch to tournaments, esports players have increasingly large audiences – and like traditional athletes, they have a responsibility to act as role models, says pro player Jeannail Carter.
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Play
Play isn’t just fun and games — it’s a serious business, and its future will impact sectors spanning food, spirits, sports, streaming, toys, retail and more. What will that mean for the ways we watch, shop, and have fun?
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What the music industry has that politics doesn’t
This week we spend time looking at entertainment, politics, and the staying power music has with us.
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The missing use case for virtual experiences
Gaming expert and media technology researcher Jonathan Stringfield explains what gaming can teach brands about the future of reality.
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Music
Technology will influence music's future, but the old and new will mix. In What the Future: Music, we explore how brands and fans connect through music as AI, streaming, virtual avatars and the metaverse take hold in a new music culture.
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How virtual and in-person concerts can coexist
Marisol Segal, head of digital partnerships at AEG Presents, explains why streaming and virtual concerts will exist in harmony with in-person live music.
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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.