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Future Jobs to Be Done
Americans’ food and drink habits are tied to specific needs or wants. Ipsos Strategy3’s Matt Palmer gives examples for brands and manufacturers that fulfill their future needs.
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[WEBINAR] What the Future: Food
Join us for our What the Future: Food webinar for exclusive polling data on nutrition, sustainability, diets and consumer spending
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How to Keep the Wheels Rolling
In this paper, we examine the key differences, barriers, and motivations across the three largest EV markets.
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Predicting Opportunity in Emerging Therapies
We offer guidance for navigating these complex markets, emphasizing the need for robust primary market research, expert consultation, and a deep understanding of stakeholder perceptions.
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Americans increasingly concerned about inflation as U.S. election nears
50% of people in the U.S. now say the cost of living is the top concern for their country as persistent fears about a recession hang overhead.
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Groceryshop Conference
Groceryshop is where the global grocery and CPG ecosystem unites to explore bleeding-edge trends and technologies. Join Ipsos’ Wendy Wallner to hear exclusive new consumer research exploring Sustainability & Shoppers: Closing the Say-Do Gap to Unlock Growth.
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People are still interested in learning about generative AI
While some of the hype arguably has slowed on generative AI, a majority of Americans (55%) still say they’re interested in learning more related skills, according to new data from the Ipsos Consumer Tracker.
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Money Talks or Budget Walks
Need proof that CX drives financial/operational gains at all levels of the organization? Read our latest paper outlining tips for delivering a return on CX investment.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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The New Era of Innovation
There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.