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U.S. military action in Iran remains unpopular as 53% expect negative personal financial impacts
Ipsos Iran War Tracking Poll
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Pressure at the pump
Below are five charts on how far gas prices have risen, how Americans are responding to the rise in gas prices, and what might come next
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March 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Down Slightly As Current and Investment Sub-Indices Both Decline
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Most Americans say President Trump has not clearly explained U.S. goals in Iran
Six-in-ten expect U.S. military involvement in Iran to go on for an extended period of time
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Early polls show doubt about Iran. What comes next?
Below are five charts examining the public's initial reactions to the strikes, the conditions that might shift public opinion, and how uncertainty could shape what comes next
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Inflation remains front of mind for Americans, as few see a booming economy
Findings of a Reuters/Ipsos poll conducted between February 18-23, 2026, among 4,638 Americans
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Americans have mixed and contradictory views on obesity
A growing majority of Americans (74% up from 66% a year ago) see new medications showing potential to treat obesity, according to new data from the Ipsos Consumer Tracker.
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What are Americans willing to give up? Booze tops the list
About four in ten (38%) said they gave up something during the past year, whether for religious reasons or Dry January, according to new data from the Ipsos Consumer Tracker.
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Most Americans drink caffeine daily, but it’s not just coffee
Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.