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Ipsos Data Drops: Why belonging is the new brand loyalty for financially squeezed consumers
When consumers are financially crunched, they shift how/how often they shop but their brand values and preferences persist. This means they are more likely to reduce or eliminate spending in areas not tied to their identity, community, or culture.
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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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Ipsos Global Trends 9th Edition
Global optimism has taken a hit in 2025 with a 7-point drop in citizens around the world feeling optimistic about themselves and about their community.
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How Americans are approaching the holiday season
Below are five charts on when Americans plan to start their holiday shopping, the emotions Americans are feeling about the holidays, and how Americans are feeling about shopping and prices this holiday season
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Strive For More 2.0: GEM® Industry Insights
Strive For Optimal Impact: Aligning Portrayal, Attention, & Action For Growth
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Trust in public health agencies declines
New Axios/Ipsos American Health Index shows Americans across the board are looking for clearer guidance on health and wellness information
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People trust authenticity and track record for product reviews
When it comes to product reviews, people trust authenticity/transparency, track record, relatability and their deals/offers, according to the Ipsos Consumer Tracker
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We are feeling excited, grateful and stressed about the holidays
While positive emotions are the first thing many Americans associate with the holidays, stress and worry are extremely close behind, according to the Ipsos Consumer Tracker
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Just one in four plan to spend more money on gifts this holiday season
One in four Americans say they expect to use AI like ChatGPT to help with gift ideas or shopping lists, with even higher numbers among young adults, according to the Ipsos Consumer Tracker