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[WEBINAR] What the Future: Fandom
Join Editor Matt Carmichael as he guides attendees through our expert interviews and fresh data on the shifting attitudes and expectations of fans across demographics.
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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
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March Madness continues its plateau
Viewership of the NCAA March Madness tournament has remained consistent over the last three years, according to the Ipsos Consumer Tracker.
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Americans believe sports teams and stadiums are positive for cities
New Ipsos poll also finds that a majority still believe sporting events are too expensive
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ARF AUDIENCExSCIENCE 2025
Don’t miss out as Ipsos’ Janelle James moderates the DEI Equity & Authentic Representation Track on Day 2, March 26.
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FQ Lounge: SXSW 2025
Ipsos is proud to be an official partner of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
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Entertainment & Leisure
Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.
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Ipsos Reveals the Super Bowl’s Best Ads of 2025
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
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SXSW 2025
This year, SXSW attendees will get to put a panel of futurists’ (including Ipsos’ Matt Carmichael) knowledge to the test, challenging them to audit what they know to improvise their view on the future of audience-selected topics.