SXSW 2025

Do you wish you could predict the future? This year, SXSW attendees will get to put Ipsos’ Matt Carmichael knowledge to the test, challenging the panel of futurists to improv their view on the future of audience-selected topics. During this fun-filled session, Foresight Improv [March 9 | 4pm | Waterloo Ballroom 1-2], attendees will submit ideas into a fishbowl that will spur a constructive view of the future of a topic, in 3 minutes or less.

Matt will also be participating in a live-taping of a podcast exploring the Portrait of a Futurist: An in-depth look into a rising profession [March 9 | 1pm | Museum of the Future House]. Join Matt to hear insights from a survey conducted in partnership with DUBAI FUTURE FOUNDATION and Global Futures Society. This unique study looked at how futurists view the world vs other global citizens, building off of Ipsos Global Trends.

But that's not all. Join Ipsos at the FQ Lounge @ SXSW to hear more about: 

The W Factor: How Women’s Sports Became the Hottest Investment in Brand Marketing [March 8 | 3pm]

• From record-breaking WNBA viewership to sold-out soccer stadiums, women's sports are experiencing unprecedented growth and brand attention. Join Ipsos’ Jamie Stenziano and other industry leaders as they unpack why major brands are dramatically increasing their investment in women's sports and how this surge is reshaping the sponsorship landscape.

Human-Powered AI: Marketing Success Beyond Automation [March 8 | 3:30pm]

• AI's power is undeniable, but its potential is only realized with human intelligence guiding its application. There must be a critical balance between automation and human expertise to deliver impactful, unbiased results. Featuring Ipsos’ Janelle James, this panel of leaders will discuss real-world examples and actionable strategies for responsible AI marketing success.

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