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How overconfidence fuels the indulgence of risk in prediction markets
The surge in prediction markets highlights a new dimension of risk-taking as indulgence. Dartmouth University’s Eric Zitzewitz discusses the nuanced behavioral patterns driving this trend and their broader implications.
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Among veterans, trust in information from the VA remains strong
Findings of a new Ipsos poll on trust in government agencies
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Take Mystery Shop Results to the Next Level
How can companies best capitalize on the volumes of mystery shop performance management data they gather across their networks? Three overarching factors are critical to having a focused activation plan.
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Unlock Strategic Advantage with Ipsos' New Insights Agent
Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
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MSI/ARF B2B Exchange: Redefining Marketing’s Role
This MSI/ARF B2B Exchange session featuring Ipsos’ Anne Hunter will explore how marketers can extend their impact beyond the initial sale to strengthen ongoing relationships, deepen client value, and support sustained revenue.
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Ipsos named by Forbes as one of America’s Best Employers for Company Culture in 2025
This distinction, which follows Ipsos’ inclusion on Forbes’ America’s Best Employers for Women list earlier this year, affirms the company’s commitment to providing its employees with the resources, recognition and mentorship they need to advance in their careers and exceed client expectations.
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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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CIMM Summit 2025
CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
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The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work
A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.
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More workers are back in the office, at least sometimes
The number of workers who commute five days a week or more has risen to half (49%), according to the Ipsos Consumer Tracker