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Black Friday: Shifting its Center of Gravity
Ahead of Black Friday, Ipsos explores how this truly American phenomenon expanded into a global retail event.
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A Majority of Americans Are Searching for Coupons, Deals, or Sales Before Making a Purchase During the Christmas Season
Deals on Clothing and Electronics Are Most Sought After When Shopping for Holiday Gift Items
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Half of Americans Say They’ll Shop for Deals this Black Friday and Cyber Monday, Spending Nearly $475 on Average
Clothes, Toys, Beauty & Fragrance Top the Wish List, Along with Big-Ticket Items Like TVs
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Ipsos Study Finds Holiday Shopping Puts U.S. Consumers in a Better Mood
Two-Thirds (68%) More Shoppers Described Mood as "Happy" After Holiday Shopping Trip Compared to Before
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A Holly, Jolly Black Friday Weekend for Most Americans
It's the most wonderful time of the year — especially for retailers.
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To Stuff the Turkey or Stockings This Thanksgiving?
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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More than Half of Adults Set a Budget on Holiday Shopping
A Majority Plan to Spend $400 or Less on Gifts this Holiday Season
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Seven in Ten (70%) Americans Plan on `Giving Back' This Holiday Season
On the Verge of Black Friday, Three Quarters (72%) Indicate They Would Shop More Often at a Store That Gives Back