A Holly, Jolly Black Friday Weekend for Most Americans

It's the most wonderful time of the year — especially for retailers.

The results of our eNation survey conducted in December 2014 examining Black Friday shopping intentions, confirmed that a third of Americans went shopping on either the Thursday or Friday, with the largest segments being either Millennials (46%) or households with children (47%). Read our latest Thought Starter for more survey results including items purchased and incidence of online shopping.

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The author(s)

  • Paul Abbate
    Global Lead, Global Advisor, Public Affairs, US

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