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Why brands need to know their consumers’ values — and their own
In order to navigate challenges without having an identity crisis, brands must know themselves and their customers, says Ipsos’ Sarah Feldman.
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Michael Link appointed as President of Ipsos U.S. Public Affairs
Link, a distinguished researcher and leader, will lead Ipsos’ Public Affairs practice in the U.S.
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Ipsos Global Consumer Confidence Index Election Tracker: March 2024
A monthly overview of consumer sentiment in countries holding elections in 2024
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One in four current undergraduate students are at risk of not completing college
Finances, changes in motivation, and mental health are the top reasons at risk students have considered leaving school according to Sallie Mae/Ipsos polling
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Three in five small businesses are concerned about cybersecurity threats
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q1 2024 is stable from Q4 2023
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I’ve Got a Feeling
Read our latest article highlighting an Ipsos framework for how businesses can measure, understand and leverage consumer emotions.
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Most Americans support access to medication abortion
Axios/Ipsos poll: Four in five Americans say the FDA should continue approving and regulating medicines in the U.S.
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Beyond the pump: 5 key drivers of convenience store satisfaction
Only about half (7 of the 15) of the retail petroleum brands measured in Ipsos’ study are performing at or above average consumer expectations.
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Loving or Loathing: Understanding Affluents’ Relationship with Luxury
Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.