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People are still interested in learning about generative AI
While some of the hype arguably has slowed on generative AI, a majority of Americans (55%) still say they’re interested in learning more related skills, according to new data from the Ipsos Consumer Tracker.
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People are more optimistic about their future under a Harris administration
Vice President Kamala Harris has a slight edge over former President Donald Trump in the overall confidence in 'your family’s future wellbeing' and 'the future of democracy in the U.S.' and is neck-and-neck on several other issues, according to the Ipsos Consumer Tracker.
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Americans say they're dining out less. Here's who's cutting back the most.
The latest data from the Ipsos Consumer Tracker reflects a downturn in spending on fast food. But where is that trend strongest — and what's the luxury that the fewest Americans are cutting back on?
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Most Americans believe the presidential election will have a major impact on the future of the Supreme Court
New USA Today/Ipsos polling finds that many Americans see the Supreme Court’s presidential immunity decision as a major threat to democracy, with most supporting President Biden’s proposed reforms
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Nationally, Harris holds a small lead over Trump
New Ipsos polling finds that among the same group of Americans there has been some movement towards Harris
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Trump and Harris are locked in tight race among voters in swing states
New Ipsos swing state polling finds most would like to see a code of ethics and term limits for the Supreme Court
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Brands in the context of a changing America
Five charts on the shifting values of American society, where that leaves brands, and what Tom Hanks can teach us here
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Here’s what makes somewhere the best place to live
Americans want to live in places that are affordable, safe, have a good climate, and offer us the ability to take care of ourselves and our households, according to the Ipsos Consumer Tracker.
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Americans' personal outlook is pretty positive
Americans who are retired feel pretty good about their personal outlook, and those with jobs aren't far behind, according to new data from the Ipsos Consumer Tracker.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.