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Eighty-six percent of Americans are confident in the ability of their cleaning products to protect against COVID-19
New American Cleaning Institute/Ipsos Poll finds that nearly half plan to clean and disinfect more this flu season in light of COVID-19 pandemic
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The Demographic Gaps of Media as a Stress Relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.
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VP debate improves views of Harris
FiveThirtyEight/Ipsos poll conducted after the VP debate shows most Americans were happy with the debate, both candidates’ performance
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U.S. consumer sentiment drops
Economic uncertainty erodes previous weeks’ gains in consumer confidence
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Reuters/Ipsos Core Political Survey: General Election Tracker (10/07/2020)
Biden continues to outperform Trump; Trump's approval rating is flat
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Two-thirds of Americans report experiencing social isolation since start of COVID-19 pandemic
Americans under 50 years old more likely to experience social isolation and negative emotions during pandemic
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Major news isn’t changing people’s mind on the election
President Trump’s diagnosis and RBG’s passing flipped the news on its head, but neither event is changing hearts and minds.
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[WEBINAR] Truth & Trust: Insights for Your Brand
Consumers no longer expect brands to merely market their products, but also to provide reliable and accurate information, take a stance on social issues, and make a positive contribution to society and the community.
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The State of Happiness in a COVID World
Global Happiness 2020 survey shows U.S. is among countries where happiness has receded the most since last year. Relationships, health and safety contribute more to happiness than they did pre-pandemic; time and money not as much.
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How Brands Can Better Meet Growing Online Shopping Expectations
More than a third of Americans are not comfortable with the safety of in-store holiday shopping