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Shaping 2025 and Beyond
Revisit our recorded webinar featuring four plausible yet thought-provoking scenarios for the next five years (and beyond).
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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Consumers want deeper social-justice commitments from brands
Racial equality is now the most important social value to consumers in the US and as a result, it is critical that brands build trust.
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Most in the U.S. and globally are yet to be convinced their government has a clear plan to tackle climate change
Global Advisor Earth Day 2021 survey: Americans widely agree individuals must act to combat climate change, but show limited willingness to adopt more sustainable consumer behaviors
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Change is in the air
Americans are making plans to travel and socialize in summer 2021; but have mixed views on vaccine passports and needing to know employees’ vaccination status before patronizing businesses.
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Half of Americans believe that humans can reduce/reverse climate change, but people aren’t willing to change their behavior to fix the problem
Similar to 2017 and 2018, a majority says climate change is mostly caused by human activity
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Ipsos Perils of Perception: climate change
Around the world people say they understand what actions they need to take to combat climate change, but do they really? We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth
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[WEBINAR] Shaping 2025 and Beyond
We will discuss insights from Ipsos’ Shaping 2025 and Beyond report and share our four plausible yet thought-provoking scenarios for the next five years (and beyond).
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Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?
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American consumers want more ways to buy and pay in the future
Ipsos finds unprecedented disruption raised shoppers’ expectations for retail