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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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New multi-cancer early detection test developed by GRAIL generates excitement among prospective patients.
The test positively impacts perceptions of a health system and could help attract new patients.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Most Americans think the end of the U.S. presence in Afghanistan makes no difference on our safety from terrorism
New ABC News-Ipsos poll finds the public gives Biden poor marks on Afghanistan and immigration, more positive on COVID and infrastructure
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U.S. consumer confidence on standstill after month of volatility
Belief that the economy will recover quickly post-pandemic rebounds
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Majority of parents say it is harder to be a parent now, compared to 20 years ago
Beliefs in women’s opportunities for advancement vary among men and women
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Political divisions are biggest generational threat to American teens
Fewer teens say now is a good time to be growing up than in 2005.
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Delta is changing Americans' behavior
As Delta surges, both the vaccinated and unvaccinated roll back their out of home behavior.
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On COVID-19 vaccine, mask requirements, Americans prioritize common good over personal liberty
New USA Today/Ipsos poll: Majority say unvaccinated Americans should face some type of consequence for not getting the shot
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All Americans see the value of higher education, but race continues to be a partisan flashpoint
New Axios-Ipsos Hard Truths poll finds that American attitudes towards higher education are remarkably similar until race gets mentioned