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Why ethics should be at the center of new AI tech
Whether they’re building AI chatbots or experimental interfaces for people with neurological disorders, brands need to keep ethical considerations at the center of their work. Taryn Southern, chief storytelling officer for Blackrock Neurotech, explains how.
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.
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Americans are more worried about gun violence compared to most other issues
Ipsos poll finds that more Americans are concerned about inflation compared to culture war issues
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How do Americans feel about Generative AI? It’s complicated.
One in six Americans say they have used some type of generative AI, but how they’re using it varies. Here’s what business leaders need to know.
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, people are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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[WEBINAR] New American Dynasties: Inside the World of Affluent Asian Americans
Please join us as we share insights about the similarities and differences among the Affluent Asian American population and how marketers can best connect with them.
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Many Americans grapple with attitudes around masculinity
New Politico Magazine/Ipsos poll finds that partisanship drives attitudes around gender, masculinity
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Equality Lounge: Celebrating Disability Pride Month
Ipsos is proud to be an official partner of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
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Do and don’ts for understanding generations
The more we look at generations the less we know about them. That's why it is important to see the trees in the data forest.