Search
-
Ipsos named by Forbes as one of America’s Best Employers for Women 2024
Ipsos ranks among the nation’s most supportive and equitable workplaces for women, according to independent survey of over 150,000 American women
-
Most Americans support Biden leaving the race, Democrats rally behind Harris
Harris and Vance see a jump in favorability numbers from last week, Trump and Biden remain flat
-
Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.
-
AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
-
[WEBINAR] What the Future: Leisure
Consumers have more options for leisure than ever before thanks to digital technology and new work models. But Ipsos research shows they also feel time-pressed, and how they afford and spend their leisure time hardly feels like a break.
-
The race for the presidency remains unchanged in the wake of the assassination attempt on Trump
However, Reuters/Ipsos polling fielded after the assassination attempt and GOP Vice President announcement shows most Americans are concerned about political violence
-
What the Future: Creativity
The ever-accelerating pace of AI innovation is changing how businesses come up with ideas, and how they realize them. Listen in as we explore the future of creativity - from marketing and entertainment to education and economics.
-
Here's why younger shoppers still hit the mall
New data from the Ipsos Consumer Tracker indicates that it’s older Americans, not younger ones, who have dropped the mall completely. Read on to hear why — in Gen Z's own words.
-
Perceived lack of benefits is the biggest barrier to generative AI adoption
One in three people (33%) say they don't think they have any need for AI tools, and another 19% say they don't see the benefit of using them, according to the Ipsos Consumer Tracker.
-
Most Americans tip, and think they tip enough
One in four Americans believe they tip too much, while seven in ten believe they tip the right amount, according to the Ipsos Consumer Tracker.