What the Future: Creativity

Any business needs good ideas and hard work. Artificial intelligence is changing both ends of that equation.

The ever-accelerating pace of AI innovation is changing how businesses come up with ideas, and how they realize them. It’s also making Americans rethink everything from intellectual property to the nature of art.

Is this a golden age or a hype cycle? Will creatives come out on top, or be out of a job? And from the culture industry to heavy industry, how can brands harness the power of these tools today without exposing themselves to risk tomorrow?

The answers are in What the Future: Creativity, where leaders from Meta and Snap, a trailblazing AI artist, a powerhouse agency creative, and leading academics consider the philosophical and practical implications of AI for everything from marketing and entertainment to education and economics.

This double issue of What the Future also includes thought-provoking data covering Americans’ attitudes on AI in the workplace, AI-generated art, and much more. Hear segments from our interviews with:

• Victoria Ekwenuke, marketing inclusion lead, Meta
• Daniel Lefcourt, professor, Rhode Island School of Design
• Cheryl Lu-Lien Tan, The George R.R. Martin chair in storytelling, Northwestern University
• Refik Anadol, artist
• Stephanie Dinkins, professor of art, Stony Brook University
• Alex Dao, global head of agency development and sales partnerships, Snap
• Bianca Guimaraes, partner and executive creative director, Mischief