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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold
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Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.
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More Important Now for Brands to Demonstrate Empathy amid the Coronavirus Pandemic
New PepsiCo Beverages North America-Ipsos poll shows that a brand's response to the pandemic will impact shopping intentions for more than half of Americans
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Managing Brand Saliency and Perceived Value Amidst Covid-19
We offer 3 reasons why brand managers must adapt their strategy to align with the new drivers of perceived value and fence off competition from private labels.
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The Balancing Act
A guide to walk the fine line of striking the right balance in developing creative that is instantly familiar, but also fresh and new.
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Parenting & TV in the time of Covid: Kids & Family Fast Facts
Revisit our expert panel discussion around how parents are using entertainment content to get through the coronavirus crisis — and implications for media companies and how they can help.
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
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Ask Us Anything: America’s Adaptation to the Time of Coronavirus
View our on demand webinar examining how public mood is changing as a result of Covid-19.
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COVID-19 bolsters trust in tech brands
Discover why, post Covid-19, tech brands should maintain an understanding of users changing needs, closely monitor attitude and brand sentiment and capitalize on new behavior.
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Me and We: How brands can innovate for good
We are no longer simply looking out for ourselves; we’re looking out for our communities, our cities, our country, our world. Read how brands can innovate for good in a world of uncertainty.