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Most people say brands should create accessible digital experiences
A sizeable majority of Americans (75%) feel that it’s an important issue for brands to create digital experiences for people with disabilities, including 41% who say it’s very important, according to the Ipsos Consumer Tracker.
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More younger people are hoarding cash; Dems are using coupons
One in four Americans say they're using more coupons, according to new data from the Ipsos Consumer Tracker.
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Harris and Trump are locked in tight race with 1 day before election
Biden’s approval rating is just 37% among all Americans
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Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
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Less than a week before Election Day, the presidential election is in a dead heat
New ABC News/Ipsos polling finds most likely voters are dissatisfied with their choices for president
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The states and counties that could decide the election
Below are five charts on how the election is shaping up heading into November 5th, how the swing states are looking, and a few key counties in these swing states to watch on Election Day
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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John Boerstler joins Ipsos Public Affairs as Executive Vice President with a focus on public sector
Boerstler brings a wealth of experience and a strong network within government and public sector organizations.
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TMRE 2024
Ipsos’ Jesse Itzkowitz will join a panel discussion exploring The Whys that lead you to the Now Whats: Leveraging Behavioral Science for Agile Insights.
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker October 2024
The mid-October Reuters/Ipsos Core Political shows that Americans are concerned with the economy, followed by political extremism and immigration. About three in five Americans believe the country is headed off on the wrong track.