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How brands can dodge fake news and become trusted sources
In this POV we share recent Ipsos research and suggestions for how brands can build even more value with their customers.
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A Socially Distanced Summer
Our latest Thought Starter features details on how Americans made the best of the pandemic summer, along with their anticipated holiday season purchasing behavior.
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The Role of Emotion in Human Decision Making: Implications for Brand Success
Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.
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Interest in COVID-19 vaccine waning
New Newsy/Ipsos poll shows COVID-19 pandemic has bolstered support for public health funding, but not in the form of a tax increase
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Reuters/Ipsos Core Political Survey: General Election Tracker (09/25/2020)
Biden continues to have an edge over Trump; President Trump's approval rating remains steady
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[WEBINAR] The Inside Track: Election 2020
Join the Ipsos public polling team for a monthly briefing on the data trends shaping the 2020 election.
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The Inside Track: Election 2020 September Briefing
Key highlights from September's Inside Track: Election 2020, a monthly webinar briefing from the Ipsos political polling team on data and trends shaping the 2020 election.
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U.S. consumer sentiment remains buoyant
Majority of Americans believe the economy will pick up strength once coronavirus restrictions are lifted
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Stark divisions by political identification and race emerge regarding economic opportunity in America
New Public Agenda/USA Today/Ipsos poll finds more Republicans and white Americans than Democrats and non-white Americans think there is equality of economic opportunity
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Effie Awards Gala & Summit: Ideas That Work
Ipsos is delighted to be participating in the first-ever three day virtual Effie Awards United States Gala & Summit.