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Thomson Reuters Launches Monthly Ipsos Global Primary Consumer Sentiment Index

Consumer confidence survey delivers sentiment data across 24 key global markets, providing financial institutions, private business, and government bodies with the broadest and most comprehensive measure of current and anticipated sentiment and spending

For Super Bowl Ads, The Last Seconds Decide Who Wins

Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns

For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.

Grocery Shopping Path-to-Purchase

In this paper we offer a detailed picture of how consumers go about purchasing groceries for the household. To optimize sales, retailers need to fully understand the entire shopping journey of a consumer in order to maximize share of wallet. Consumers shop at multiple stores for different items, show a predictable pattern in the sequence of the stores they shop at, and exhibit a fundamental need for high quality fresh food.

Is Hydrogen the Future of Automotive?

When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.

FYI: The Current Forecast for Cloud Computing

We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services.

Branded vs Unbranded Media Buying Dynamics

Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.

New Research Expert to Help Clients Excel in Tech Sector

Ipsos MediaCT Welcomes Kelsey Vaughn to the Team

Ipsos Global @dvisory: The Economic Pulse of the World (February 2015)

Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective

The Modern Day Food Gatherer

Download our latest paper for a detailed picture of how consumers go about purchasing groceries for the household.