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The Evolving Role of Social Media on Corporate Reputation in the USA
In this Point of View, Ipsos Global Reputation Centre researchers explore the impact of social media on corporate reputation, including the kinds of information consumers look for about companies, the extent to which consumers rely on social media to share information, and the role of digital opinion leaders vs. traditional ones in shaping corporate reputation.
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Generating Rich Community Insights in an Instant
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
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A New President for Ipsos Loyalty in the U.S.
Alexandre Guerin to Lead Ipsos' Largest Customer Satisfaction and Loyalty Operation
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Ipsos Global @dvisory: The Economic Pulse of the World (August 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective