Are You Really Connecting with the Connected?

Engage: Moms

MediaPost blog published September 3 -- As we continue to study and evaluate the ever-changing leisure-time environment, marketers must not ignore the critical role played by Millennial Moms. According to our research, these moms represent an audience of influential customers who are also responsible for teaching content consumption behaviors to the next generation of audiences: their children.

This post, authored by Donna Sabino, Senior Vice President of Kids & Family Insights with Ipsos MediaCT, discusses how this specialized group uses new media to consume content, how these behaviors may affect their children's media usage patterns, and what this will mean for marketers moving forward.

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