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What does a bank branch look like in the future?
Some may question whether bank branches are even needed anymore, but Ipsos research presents an opportunity to refocus consumers on the role of a bank.
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Economic outlooks among women in NYC
New poll on behalf of AAUW examines how some women in NYC feel financially insecure – and not just because of the pandemic
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Americans value free speech, but differ on what is, or should be, protected by the First Amendment
“Free Expression in America Post-2020,” a new Knight Foundation-Ipsos report, explores attitudes toward and understandings of First Amendment freedoms, shining a light on how opinion diverges across racial, ethnic, and partisan lines
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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UX360 Research Summit
User experience research is becoming increasingly important as many industries grapple with saturated markets and user churn.
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Monitoring Quality
Automotive and Mobility Development: Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
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Ipsos Update – January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Driving Success in Omnichannel – Despite Pandemic and Economic Headwinds
There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.