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U.S. consumer sentiment falls as coronavirus cases surge
Half of Americans plan to rein in holiday spending this year
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Five Shopper Segments to Watch As Pandemic Lingers
Freedom Focusers. Easy Accommodators. Struggling Worriers. Unfazed Normals. Shook-up Savers. Read more about each segment.
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Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
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Drop in optimism among Republicans drives down U.S. consumer sentiment slightly amid vote count
Confidence index in days after election down 1.2 points from the previous week
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U.S. consumer sentiment shows slight improvement
Small uptick in job-related sentiment in week before election
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Ipsos and Forbes Advisor Announce New Ipsos-Forbes Advisor U.S. Consumer Confidence Weekly Tracker
Today, Ipsos, the global research firm, announced a new partnership with Forbes Advisor, a global platform that arms consumers with personal finance advice, news, and reviews, to launch the Ipsos-Forbes Advisor U.S. Consumer Confidence Weekly Tracker.
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U.S. consumer sentiment holds steady
Republicans’ high level of optimism shows signs of waning ahead of election
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Ipsos clients win six awards for excellent use of research in advertising
Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala
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Ipsos research finds people are willing to fight for the truth
A majority are willing to call out misinformation in personal, private conversations