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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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Two in five Americans gained weight during the pandemic
Those who gained weight report adding an average of 14.5 pounds
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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
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Americans are optimistic that the COVID-19 vaccine will be effective in combatting the pandemic
New Welltok/Ipsos Poll finds that despite widespread concerns over potential side effects, seven in ten say they plan to get vaccinated for COVID-19 once it is available
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Entrepreneurialism alive and well in the time of the pandemic
Entrepreneurial spirit is up among women and younger adults.
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The Creative Powers of Holiday Advertising
How did brands do in 2020? We explore the power of distinctive assets, drama, context, simplicity and the brand’s role!
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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights.
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Regaining control and bouncing back after the unexpected
For many Americans, feeling a sense of control has always been tenuous, but the pandemic pushed them to their limit.
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After virtual school and chaotic childcare, parents hope 2021 will be better
Parents had a particularly tough year. Many believe next year will be better.