Search
-
The power of social intelligence and survey data to drive brand growth
We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
-
[WEBINAR] Integrating social insight with brand health tracking
Join Ipsos for an exclusive opportunity to hear more about our latest social intelligence offer in Brand Health Tracking – Brand Signals.
-
Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
-
White and Black Americans far apart on racial issues
New NPR/Ipsos poll shows that a majority believe racism is built into American systems, yet significant perception gaps remain
-
Are We Flying Yet? Affluents and Travel Beyond a Pandemic
As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.
-
Cliff’s Take: Trump’s Desperation Takes Dark Turn
Federal Agents Brawl With American Citizens; Trump Suggests Delaying Election
-
Signals #10: Understanding the coronavirus crisis – the story so far
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
-
[WEBINAR] Affluent American Pent-Up Demand & COVID
While affluent consumers have sometimes been called “crisis-proof”, they have exhibited anxiety and concern during past crises and again during the current one.
-
Buying while Black: How Racism Colors Spending Patterns for Affluent Black Americans
Longest running survey of Affluent Americans finds distinct buying behavior from Black consumers
-
Peaceful Protests Signal Hope and Positive Momentum for Change
Looking at social conversation linked to the protests reiterates the massive impact it is having.