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U.S. consumer sentiment remains low despite slight uptick
Expectations and Investment sub-indices show first rebound in months
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What Women Want in Web 3
With the rules of Web 3 still on the cusp of creation, brand leaders have the opportunity to empower digital ownership and inclusivity for women.
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Becoming More Accessible: Innovation, Inclusion and Insights
During this candid conversation we discuss innovation, interrupting unconscious ability bias, and using technology and culture to create transformational change in accessibility.
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How humor can connect your ads with a Gen Z audience
Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.
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ARF Cognition Council: New Lenses on Brand Identity
Take a closer look at branding and communications from multiple cognitive lenses.
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Most gun owners support certain gun control reforms
New NPR/Ipsos poll also shows deep distrust of government institutions, suggesting barriers to enacting gun control could exist
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Why sponsors are nurturing emerging talent — and big names
Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.
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Our pandemic habits are sticking – and even accelerating
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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U.S. Consumer Investment and Expectations indices drop to lowest level in more than 10 years
Anxiety among young Americans and Democrats accelerates decline in overall consumer sentiment