What Women Want in Web 3
With the rules of Web 3 still on the cusp of creation, brand leaders have the opportunity to empower digital ownership and inclusivity for women.
Female consumers are becoming increasingly interested in the metaverse, yet metaverse experiences are still largely geared towards men – with men dominating the creation and purchasing of virtual goods.
On behalf of The Female Quotient and EWG Unlimited, Ipsos conducted an in-depth look into the reactions, motivations, and needs of women in a new Web 3 world.
Take a look at the detailed report featuring data and tips for brands.
