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SeeHer and Ipsos show how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
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Majority want elected officials to do more to improve mental health care
NAMI/Ipsos poll: Most Americans support improving health insurance coverage to cover more mental health services
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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?
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Two in three Americans support Biden’s planned cannabis reforms
New USA Today/Ipsos poll shows most view decriminalization as a way to correct racial injustice in our judicial system
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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COVID-19 Pandemic negatively affected many children’s mood and education, according to parents
Child Mind Institute survey explores traumatic events, treatment, impacts of the COVID pandemic, and the strategies families use to cope with these pressures
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Older Americans report being targeted by scams at least once a week
New Aura/Ipsos poll details the difficult mental, emotional, and financial impacts scams have on Americans.
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More than one in three teens say they have been bullied in the past year
New poll for The Choose Kindness Project also finds that nearly three in ten parents do not feel they have the resources to deal with bullying
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U.S. consumer sentiment remains unchanged
Despite decreasing concerns about inflation, Americans’ confidence in their job stability continues to decline
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7 Ways Brands Can be More Accessible Today
Because opening the door to consumers with a range of disabilities can be a fertile source of brand innovation that benefits everyone.