Nearly half of Americans consider themselves at least a little bit of a fan of Taylor Swift and her music

Ahead of the release of Taylor Swift's album "Midnights", new WSJ/Ipsos poll finds that Millennials are most likely to be fans

The author(s)

  • Chris Jackson Senior Vice President, US, Public Affairs
  • Mallory Newall Vice President, US, Public Affairs
  • Haley Gullquist Research Manager, US, Public Affairs
Get in touch

Washington D.C., October 20, 2022 -  A new WSJ/Ipsos poll finds that "Shake It Off" is currently Taylor Swift's most enjoyed song by Americans. This poll comes ahead of the drop of Swift's new album, Midnights, which is set to release Friday, October 21st. 

Key Findings

1. Just under half of Americans (44%) consider themselves fans of Taylor Swift and her music with Millennials (57%) having the highest percentage of fans.

  • Only 3% consider themselves "big fans" with another 9% "moderate fans".

2. "Shake It Off" is the most mentioned favorite song, by 7% of Americans. "Love Story" is second with 4% and then a number of songs with between 1 and 2% of public affection. 

  • Big and moderate fans are more diverse with their favoritism, with "Blank Space", "Tim McGraw", "You Belong with Me", and "22" all charting in the mid-single digit percentages.

About the Study

These are some of the findings of a WSJ/Ipsos poll, conducted between October 7 – 9, 2022. For this survey, a sample of 1,024 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. The sample includes 125 big/moderate Taylor Swift fans, 337 light Taylor Swift fans, and 562 non-Taylor Swift fans.

The sample was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2019 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.8 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,004, DEFF=1.5, adjusted Confidence Interval=+/-5.3 percentage points).

The poll also has a credibility interval of plus or minus 10.7 percentage points for big/moderate Taylor Swift fans, plus or minus 6.5 percentage points for light Taylor Swift fans and plus or minus 5.1 percentage points for non-Taylor Swift fans.

For more information on this news release, please contact:

Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
[email protected]

Mallory Newall
Vice President, US
Public Affairs
[email protected]

About Ipsos

Ipsos is one of the largest market research and polling companies globally, present in 90 markets and employing more than 18,000 people

Our passionately curious research professionals, analysts, and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions, and motivations of citizens, consumers, patients, customers, or employees. We serve more than 5,000 clients across the world with 75 business solutions.

The author(s)

  • Chris Jackson Senior Vice President, US, Public Affairs
  • Mallory Newall Vice President, US, Public Affairs
  • Haley Gullquist Research Manager, US, Public Affairs

More insights about Public Sector

Society