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Reuters/Ipsos Data: Core Political (08/02/2017)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is now at 37%.
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Reuters/Ipsos Data: Core Political (05/10/2017)
In the latest Reuters/Ipsos Core Political, concerns over healthcare remain high.
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Down Payment Cited as Biggest Barrier to Owning a Home
Ipsos study on behalf of Zillow shows two thirds of Americans believe the biggest barrier to owning a home is affording the down payment.
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Reuters/Ipsos Data: Conflict of Interest
Americans are wary of government officials financially benefiting from their position, but nearly half don’t care if Donald Trump benefits from the presidency.
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Ipsos Clients Recognized with Prestigious Ogilvy Advertising Research Awards
Cigna wins Gold for Impact on the World Award; Merck wins Bronze for Big Data Award
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Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV
Findings of Ipsos/Google Advertising Attention Research Experiment
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[EVENT] CX Elevated, Presented by InMoment
Join Ipsos for a unique conference featuring experts and innovators who are blazing the trail to the pinnacle of customer experience.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.