Search
-
Store brands hold slight edge over name brands
A new Ipsos poll also finds that younger Americans are more likely to use food delivery apps compared to older Americans
-
Election Action: Why businesses need to prepare today for 2024’s uncertainty
No one knows who will win America’s election – but we can forecast what might happen under a Trump or Biden presidency. Here’s why brands need to act on that today.
-
Most Americans say the economy and inflation are the most important issues determining who they will support for president in November
New ABC News/Ipsos polling finds that President Biden’s approval remains low
-
Where do Americans stand on the war in Gaza?
Below are five charts on how Americans are feeling about Israel’s war against Hamas in Gaza
-
A majority of Americans value their credit card rewards
Nearly three in four Americans say they have a credit card that gives them rewards, and two in three people with a rewards card prefer to use it because of the points it earns, according to the Ipsos Consumer Tracker
-
More say they can save money as mixed bag of economic opinions continues
The number of Americans who say they're struggling economically is going down, according to the Ipsos Consumer Tracker, but it’s still arguably not great that a sizable part of the population can’t splurge on a nice-to-have after paying their need-to-have bills.
-
A new benchmark in our perception of COVID’s waning threat
One in three Americans now say they believe COVID is a very low risk to them, personally, according to the Ipsos Consumer Tracker. Two years ago, only 10% of Americans said the same.
-
Quant UX Conference 2024
Ipsos is delighted to be taking part in this year’s Quant UX Con featuring more than 100 presentations, workshops, and career sessions.
-
BDRM Conference: The Gender Gap in Stock Market Participation
Join us at Behavioral Decision Research in Management (BDRM).
-
Half of Americans say the war between Israel and Hamas is important in determining the candidate they will support in November
New ABC News/Ipsos polling finds more Americans trust Trump over Biden to handle the war between Israel and Hamas, even as many don’t trust either candidate