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Vacation
What happens to the future of vacations if business travel shrinks for the long term? We play out how the changing dynamics of business travel, hotel stays, the points economy, and virtual technologies will shape our future getaways.
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Wealth
America’s aging population, growing diversity among the rich and the digital era are changing wealth and luxury in America. Ipsos imagines how these shifts will impact wealth transfer, fiscal policy, retail and luxury through crypto and the metaverse.
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On Thanksgiving, Americans plan to stick to the classics
We investigate what pies and sides are most likely to make an appearance at the Thanksgiving table, as well as America's views on holidays more generally, and who sleeps best at night.
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Our Hybrid World: Technology’s Role in Supporting a Balanced Lifestyle
Hear new insights about how consumers are navigating through a hybrid existence and the role brands can play in supporting having a balanced lifestyle.
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The kids are all right (and interested in getting vaccinated)
New FiveThirtyEight/Ipsos poll examines sentiments of both parents and school-aged children, finding that children are retaining a positive outlook through the pandemic, and parents and teens aren’t that far apart on views toward vaccines
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Most Americans observe Veterans Day, hold veterans in high regard
Investigating how America feels about Veterans Day, how Americans are adapting their behavior in response to climate change, and whether Americans want to keep or jettison daylight savings time.
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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Are We Ready to Share Again?
Revisit our recorded webinar to hear new research exploring current and potentially future shared mobility trends.
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Empathy Awakened: The power of an empathetic organization
Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.
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For Mobile Wallets, Restaurant Frustrations are an Opportunity
Brands should emphasize convenience in industries that are seeing long wait times for customers, particularly at restaurants.