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Slowing Down to be Faster
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Sharpening Physician Insights by Integrating Patient Record Auditing
Our on demand webinar will show how leveraging patient record auditing to develop a tailored portfolio strategy can help physicians address their most challenging patient populations.
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[WEBINAR] Sharpening Physician Insights by Integrating Patient Record Auditing
The global healthcare landscape is rapidly changing; in order to successfully compete, companies must stay up to date on the latest treatment paradigms. Traditional market intelligence platforms often generalize how patient factors shape the treatment landscape, leaving companies wondering how they can deliver further value to physicians. Drawing from unique patient experiences, record auditing can identify how specific patient factors influence physicians’ decisions, delivering insights you need to identify treatment gaps and develop targeted solutions.
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Ipsos Celebrates Wins and Nominations at the 2019 Marketing Research and Insight Excellence Awards
Congratulations to Ad Council’s Tony Foleno, Uber, and Bank of America
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Can you afford to buy a house? Most say they're priced out of the market
Nearly three in five people say they can’t afford to buy a house where they live.
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The Brand vs. Performance Media Debate
Combining brand and performance media equals a balanced investment strategy for short and long-term growth.
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Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit
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Tetra Pak Launches 2019 Index Based on Ipsos Global Study
New report focuses on the convergence between consumer perceptions of health and the environment, particularly in the food and beverage industry.
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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.