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Ipsos Update - March 2020
Welcome to March’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month our featured topics include Coronavirus, perceptions of death, creative advertising, and global trends in 2020.
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A Significant Number of Americans are Interested in Flexible, Entrepreneurial Opportunities
New study also reveals new insights into direct selling as a valued channel for independent work and ‘shop local’ consumer experience
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Bloomberg and Warren Face Off at the Democratic Debate
Twitter responds to the Nevada Democratic Debate. But will what happened in Vegas, stay in Vegas?
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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
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How Does Dating Work? Age Plays a Big Role in This Question
Younger and older Americans have radically different views of how dating “should” progress, and whether it is even supposed to be fun.
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Unlocking the Value of Trust
Ipsos and RBMC partner on a joint paper examining trust as a strategic communications tool at the Department of Veterans Affairs.
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Public Agenda/USA Today/Ipsos Hidden Common Ground Survey on Health Care
Where Americans agree on improving health care
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Ideology Matters More Than Electability to Some Democratic Voters
Sanders supporters are less concerned with who has the best chance of beating President Trump in the general election than Biden supporters.
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Ipsos MMA Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm
Ipsos MMA marries technology and service to deliver unified measurement. Clients give Ipsos MMA high marks for its engagement model in deploying and delivering solutions, consistently noting that Ipsos MMA is a highly collaborative and adaptable partner.