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Four in ten admit to churning streaming services
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy
In the YOLO Economy, can brands REALLY deliver both joy AND financial peace? Turns out, that's what consumers want.
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There's a negative trend in words we use to describe AI creations
Americans' attitudes on AI art have soured since 2023, according to the Ipsos Consumer Tracker.
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From Analytics to Action: How Nationwide Transformed Marketing Measurement
Revisit our on-demand webinar for an insider's look at Nationwide's marketing measurement transformation.
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Singapore leads Resonance and Ipsos’ Asia-Pacific Best Cities report
First-ever ranking of region’s leading cities includes findings from Ipsos survey of over 7,000 people across nine countries
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Ipsos announces winners of 2025 Ipsos-CARD Dissertation Proposal Award
Winners to present research in webinar on March 11
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How AI could revolutionize how we connect with and care for our pets
John McHale, inventor of the Shazam band, thinks AI-powered pet collars could change the ways pets and people communicate and care for each other. Here’s how — and why.
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How brands can balance price and premiumization in evolving markets
Ipsos’ Keri Christensen explains how research can help brands balance the competing demands for premiumization and affordable prices in a widening pet care market.
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Shifts: How will our relationship with pets inform purchase behaviors?
Ipsos Strategy3’s Matt Palmer considers the forces shaping the human-pet bond and how it could evolve in the years to come.