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What’s going on with young American men and how that impacts the rest of America, in five charts
AI, cryptocurrency, porn, and the internet: here's what the Ipsos Consumer Tracker tells us about what young men are going through, and why it matters for everyone.
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People are not fans of dynamic pricing
Only one in three Americans think dynamic pricing would allow them to get deals, according to the Ipsos Consumer Tracker.
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We’re mostly exhausted, but women really are
Six in ten Americans have often felt stressed, nervous or exhausted in past month, according to the Ipsos Consumer Tracker.
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One big way this holiday shopping season was different
One in three Americans say they spent more than they intended to over the holidays, according to the Ipsos Consumer Tracker.
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What do we think 2026 will look like?
Americans are cautiously optimistic about 2026 — for themselves personally, at least — according to the Ipsos Consumer Tracker.
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What’s changed and what hasn’t in our food habits
More than half (57%) of Americans say they prioritize foods with protein, according to the Ipsos Consumer Tracker.
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C-Suite Guide to Sustainable Growth : CMO-CSO Playbook
Discover an actionable, evidence-based guide from IRG with Ipsos, Ad Net Zero and Google to help CMOs and CSOs turn sustainability into growth, faster.
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ANA Top Consumer Trends in 2026
Join Ipsos at the Association of National Advertisers’ annual Top Consumer Trends Conference highlighting the cultural, technological, and behavioral shifts that will define 2026.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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Americans resolve to make 2026 better
"Saving more money" is the most popular New Year's resolution for 2026, according to new data from the Ipsos Consumer Tracker