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2025 gets the rating it deserves from Americans: Between 6 and 7
On all levels, from close in “me personally” and “my job” out to “the country” Americans saw a small dip in how we rated the year 2025, according to new data from the Ipsos Consumer Tracker.
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Why Americans will be happy with their gifts this holiday season
The gifts Americans plan to give are closely aligned with what Americans want to receive, according to new data from the Ipsos Consumer Tracker
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[WEBINAR] Perceptions of Prosperity: Californians and Americans Assess Where They Stand in a Changing Economy
Join us to hear insights from PPIC and Ipsos surveys on economic well-being.
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Know the New America: Public Sector Webinar Series
Each session will highlight the significant moment in time changes in social, economic, and political realms in the U.S. and globally, affecting businesses and research areas.
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[WEBINAR] From Vision to Value: Accelerating AI Adoption in Your Organization
Despite bold investments in AI, organizations fall short of realizing the full ROI of adoption. Here’s why.
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How different Gen Beta personas could define the future
Childhood tomorrow could look very different from growing up today. Futurists Joana Lenkova and Alexandra Whittington use six different Gen Beta personas to explore their world, from tech-driven youth culture to changing consumer expectations.
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Questions for the future
As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.
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Most Americans feel the risks of military action against drug cartels outweigh the benefits
Limited support for strikes against drug cartels outside of U.S. borders
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Rising share of Americans believe that sports betting impacts the integrity of games
New Ipsos poll also finds that a majority of Americans believe there should be more regulation of sports betting
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Ipsos Cost of Living Monitor 2025
Welcome to the eighth edition of the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances during the “Uneasy Decade”.