Why Americans will be happy with their gifts this holiday season
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked about the gifts people want to receive: In the last wave, we trended a question about what gifts folks are planning to give this holiday season. My colleague Kate MacArthur suggested an astute follow-up: What do people want to receive?
What we found: Whew. Good news, gift-givers. What we plan to give mostly lines up with what folks want to get. We’re a tiny bit less enthused for the gift cards that are projected to be the most-gifted item. And we’re not as excited for clothing and apparel (perhaps scarred from all the socks and underwear as kids). Interestingly, gaming devices are more popular to give than receive (my household is an outlier here). But for the most part, there is solid alignment, so I guess we’ve been making our lists and checking them twice.
More insights from this wave of the Ipsos Consumer Tracker:
2025 gets the rating it deserves from Americans: Between 6 and 7
Americans resolve to make 2026 better
The Ipsos Vibe Check: Here's how Americans feel about the government this week
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
