Search
-
How marketers can reimagine the American Dream for growing populations
Asmirh Davis, founding partner and president at Majority, explains how marketers can get real by grounding their marketing in the cultural specifics and the economic realities of a changing America.
-
Majority of Americans (89%) Are Comfortable Adapting to New Technology in Daily Life
Almost Seven in Ten (68%) Are Familiar with AI’s Uses and Applications
-
How TikTok is Changing the Game for Sports Engagement
In the ever-evolving world of digital media, TikTok stands out as a dynamic platform revolutionizing sports engagement.
-
How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
positioning and creative evaluation. -
How fandom shapes future brand success
Fans and fan communities are powerful cultural forces, creating a host of new questions and opportunities for businesses. What the Future: Fandom shares how followers and fan experiences will influence brands’ current — and potential — customers.
-
How the fandom revolution is changing the game for brand growth
From diehards to bandwagoners, nine in ten Americans consider themselves a fan of something. That raises a host of questions today and tomorrow for brands and companies to consider, says What the Future Editor Matt Carmichael.
-
Shifts: How will fans move from consuming to influencing?
Ipsos Strategy3’s Matt Palmer explains how innovations and social expectations could transform fandom today and in the years to come.
-
How livestreaming is shifting fan engagement in the attention economy
Livestreaming platforms have made it possible for fans to go from passive consumption to real-time connection. Rachel Delphin, CMO for Twitch, thinks that shift will shape the future of fandom.
-
Why women’s sports are the next frontier for brand growth
From sold-out crowds to lucrative sponsorship deals, women's sports are finally getting the recognition they deserve. It’s a turning point for fandom, sponsorship, and competition, says Parity’s Alana Casner.