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[WEBINAR] Show Me the Money: Affluent Fans & the Economics of Sports
With sports playing a major role in Affluents’ entertainment and leisure time, understanding their fandom and their level of engagement is crucial when marketing to them.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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Vacation
What happens to the future of vacations if business travel shrinks for the long term? We play out how the changing dynamics of business travel, hotel stays, the points economy, and virtual technologies will shape our future getaways.
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Most Americans plan to travel within the U.S. in the next year, although likelihood to travel internationally is not as high
Over half of Americans express interest in taking a trip that lasts longer than two weeks
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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Cliff’s Take: Not So Hesitant Summer
Vaccine skepticism is enduring, making herd immunity an ever more elusive and perhaps unattainable goal.
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More anticipate increased spending as the economy resumes
What pandemic-changed values mean for reopening
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Americans plan to hit the road this summer
This summer is set to be a busy one as more Americans begin to make plans to travel and enjoy the great outdoors.
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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How to be ready for the Big Reset in travel
While 2020 was very much a year of survival, there are several things travel- and hospitality-focused companies can do to attract and retain customers for a more successful future.