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Healthcare portals are gaining traction, but barriers to adoption remain
More than four out of five American adults aged 18 and older (81%) indicate they use at least one healthcare portal, with nearly half (48%) using one once per month or more frequently.
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Ipsos Data Drops: American shoppers say they aren’t seeing relevant ads
That means brands have a significant opportunity to drive sales through retail media networks — especially during the shopping process.
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How digital platforms will reshape brands’ roles in fan communities
Digital platforms are transforming how fans curate, connect, and find community. But they're also capable of driving IRL action and engagement, says Pinterest's Nadine Zylstra.
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Implications: Where the opportunities are for…
From crowdfunding to livestreaming, here’s a look at tomorrow’s growth opportunities in the world of fandom.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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More Americans are giving up
Between Lent and "No Buy" day, what (if anything) are Americans quitting? The Ipsos Consumer Tracker has the answers.
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It's not easy to boycott, even if you want to
One in four Americans say they have stopped purchasing from a company due to politics or current events, according to the Ipsos Consumer Tracker. Sticking with it is another story.
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It's not just eggs: Americans feel prices are higher on most goods
Four in five Americans (82%) say they're paying higher prices for eggs and dairy than they were a year ago, according to the Ipsos Consumer Tracker
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Entertainment & Leisure
Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.