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Concern about Ukraine is high and spilling over from security to the economy
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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How Back-to-Office Policies Resonate Throughout the Entire Economy
Many workers have their eye on the door as several options have opened amid the Great Resignation, so companies must be careful about forcing them to return.
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Building a Stronger Foundation with Behavioral Science Blueprinting
Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.
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How will people define beauty as they age?
For centuries, beauty was viewed as something you lost with age. That’s begun to change in recent years as new technologies have shifted the focus from masking the exterior to more holistic skincare and self-care. Meanwhile injectables that reshape features have moved into the mainstream and attracted an ever-younger customer. Kevin Shapiro, senior vice president of U.S. marketing for consumer beauty at Coty, explains how the notion of “aging gracefully” will take on a whole new meaning.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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What Tech Executives Should Know in Today’s Polarized Society
The positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what you can do about that.
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Keeping inclusion at the heart of qual for best-in-class research
How can you use qualitative research to ensure intersectional storytelling? Revisit our on demand webinar now.
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Navigating the changing dynamic of e-commerce and DTC relationships
We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.