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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Brand Success in the GLP-1 Era
Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.
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Biden lost the debate, but Trump didn't win
Following the first 2024 Presidential debate, fewer likely voters feel President Joe Biden is mentally and physically fit to be president, according to the findings of a new 538/Ipsos poll
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Did the Presidential debate change anybody's mind?
Below are five charts on how likely voters felt about the debates and where things might go from here
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Ipsos is Proud to Partner with Resonance on the America's Best Cities Report
The 2024 America’s Best Cities Report features New York City at the top of the ranking, and nine California cities make the Top 100, the most of any state.
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How the swing states feel about the 2024 election
Below are five charts on the issues that Americans in swing states find important, how they feel about the election, and how they plan to vote this upcoming November
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Ipsos 2024 U.S. Swing State Election Survey – June 2024
A new poll of Americans living in the swing states of Michigan, Pennsylvania, Wisconsin, Georgia, North Carolina, Arizona and Nevada shows that presidential race remains a toss-up
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Most Black Americans continue to support Joe Biden
Findings from the 2024 Washington Post/Ipsos Survey of Black Americans
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Women have less desire to advance their careers. Why?
Three-quarters of men (73%) say it's important to advance in their career, compared to only 58% of women. Key among the reasons why: Work-life balance, according to the Ipsos Consumer Tracker.
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Fewer Americans see higher prices, with one big exception
Fewer Americans believe prices are rising since we last asked at the beginning of the year – except for gas prices, according to the Ipsos Consumer Tracker.